I help companies build sonic identities that increase brand recognition, deepen user loyalty, and create experiences people remember.
I work with brands and product teams to design sound systems that are coherent, purposeful, and effective. Whether it's a full sonic identity or the micro-sounds inside your app — I bring strategy, craft, and a deep understanding of how sound shapes perception.
Sound is the most powerful way to evoke emotion — and the most underused tool in brand design.
Every touchpoint in your product or brand communicates something. Most companies invest heavily in visual identity — but leave sound as an afterthought. A coherent sonic brand isn't just aesthetics. It accelerates recognition, builds emotional connection, and makes every user interaction feel intentional. The brands that get this right don't just sound better — they perform better.
I'm an award-winning sound designer and audio strategist based in Helsinki, with a background that bridges creative craft and technology. I hold an MA in Sound in New Media from Aalto University — and a second Master's in Information and Knowledge Management.
That combination matters. I don't just make things sound good — I understand the systems, platforms, and user behaviours that determine whether sound works. I've designed sound for robots, apps, animations, and major consumer brands.
I'm also an experienced project manager, comfortable leading large projects, budgets, and teams. Hiring me means working with someone who can own the process end to end — not just deliver an audio file.
I'm available for freelance projects where sound is taken seriously as a strategic asset.
